On 11th May Wiener Zucker and Kochen-in-Wien organised an event for the product launch of the new Wiener organic jam sugar 2:1. Organic jam sugar 2:1 is ideally used for light, less sweet jams in organic quality.
On Tuesday, 9th September during the ORF Top Spot gala the award of the best tv commercial of the year 2008 took place in Vienna.
The local viewer had the possibility to vote for their most popular tv commercial. The decision is made; our Wiener Zucker spot achieved the most votes and won the golden roll!
Our latest TV ad shows how even a top striker can wildly miss his target. The advert, broadcast during the Euro 2008 football championship, shows Hans Krankl telling us how to make up for an embarrassing blunder with the sweet side of Austria. Special sugar sticks with a football design are the centrepiece of the advertising campaign which he promotes with a healthy dose of self-mockery.
On 1 February 2008, the Bonbon Ball took place in Vienna’s Concert Hall, the sweetest highlight of Vienna’s carnival scene. Wiener Zucker is a long-standing partner of the ball which attracts around 4,000 people with a sweet tooth from all over Austria every year. The ball was hosted by Dominic Heinzl, and the highlight of the evening was the Miss Bonbon contest at midnight. A whole host of sweet prizes were on offer for anyone playing the tombola and the ‘raining balloon’ game. Wiener Zucker was the sponsor of this sweet event.
www.wiener-zucker.at
