Wiener Zucker

Many other sugars have travelled the length and breadth of the EU twice.

It is a long road to the supermarket shelves, and no-one really knows where sugar comes from. Only Wiener Zucker is sugar from Austria, and only by purchasing Wiener Zucker are you assured of sugar from Austrian sugar beet farmers and certified sugar beet plantations. This is guaranteed by Agrana’s strict quality controls.

The range of products on offer in Europe is making shopping increasingly difficult. The one exception to this is when reaching for the Wiener Zucker shelf.
Due to the overwhelming choice in grocery stores and supermarkets, the behavioural patterns of Austrian consumers have changed over the past few years. They now pay more attention to the ingredients and the origin of the products they buy. Agrana guarantees the consistently high quality of Austria’s natural product, sugar. Many decades of research work, together with sugar beet farmers, has made it possible to ensure sustainable and environmentally friendly sugar production.

Only “Wiener Zucker is sugar from Austria”.

Due to certified plantation and ongoing quality checks, Wiener Zucker, produced from Austrian sugar beet, enjoys the highest level of purity, with a sucrose content of almost one hundred percent. The brand Wiener Zucker has long been synonymous with high Austrian standards of quality, resulting in it enjoying the trust of every Austrian.
The incomparable diversity of Wiener Zucker is also an integral part of our country’s sugar culture. These varieties go hand in hand with the traditions of our confectioneries. Whether it be the Wiener Sachertorte, pancakes, Grießschmarrn or Salzburger Nockerl, Wiener Zucker is essential to each and every inimitable Austrian dessert.

www.wiener-zucker.at