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The unparalleled range of Wiener Zucker varieties is inextricably linked to the sugar culture of Austria and its tradition of cakes and pastry delicacies: Whether ‘Sachertorte’, pancakes, semolina or ’Salzburger Nockerl’ – one ingredient makes all of these famous desserts unmistakeable: Wiener Zucker!
The sugar produced in AGRANA‘s sugar refineries is sold to consumers under country-specific brands. Both attractive packaging designs and consistently high quality levels are the keys to the success of our sugar brands. With so many different varieties, consumers are simply spoilt for choice.
The sugar produced from Austrian sugar beets is top in terms of its purity due to its consisting almost entirely of sucrose as a result of the controlled farming methods used and the continuously quality tests it is subjected to. The Wiener Zucker brand has long been synonymous with top quality and therefore is firmly trusted by Austrian consumers.
Gugelhupf, Palatschinken, Krapfen – these renowned Austrian pastries and desserts are known throughout the world and serve to advertise the best-known Austrian brand – Wiener Zucker.
In Austria, the umbrella brand "Wiener Zucker" has a long tradition. Under the same umbrella brand concept as Wiener Zucker, country-specific sugar markers were introduced in the countries of Slovakia "Korunný Cukor", the Czech Republic "Korunní Cukr", Hungary "Koronás Cukor", Romania "Mărgăritar Zahăr" and Bulgaria "Zahira". The brand concept is based on recognizability by uniquely reflecting the common origin of the national sugar markers and adapts itself optimally to the conditions of the respective market. Adult synergies created a brand presence in Austria, Hungary, the Czech Republic, Slovakia, Romania and Bulgaria, which is unique in the sugar industry.