The sweet side of Austria

The unparalleled  range of Wiener Zucker varieties is inextricably linked to the sugar culture of Austria and its tradition of cakes and pastry delicacies: Whether ‘Sachertorte’, pancakes, semolina or ’Salzburger Nockerl’ – one ingredient makes  all of these famous desserts  unmistakeable: Wiener Zucker!


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Wiener Zucker – a successful brand of AGRANA

The sugar produced in AGRANA‘s sugar refineries is sold to consumers under country-specific brands. Both attractive packaging designs and consistently high quality levels are the keys to the success of our sugar brands. With so many different varieties, consumers are simply spoilt for choice.

The sugar produced  from Austrian  sugar beets is top in terms of its purity due to its consisting almost entirely of sucrose as a result of the controlled farming methods used and the continuously quality tests it is subjected to. The Wiener Zucker brand has long been synonymous with top quality and therefore is firmly trusted by Austrian consumers.

Gugelhupf, Palatschinken, Krapfen – these renowned Austrian pastries and desserts are known throughout the world and serve to advertise the best-known Austrian brand – Wiener Zucker.

Wiener Zucker Brands of AGRANA

In Austria, the umbrella brand "Wiener Zucker" has a long tradition. Under the same umbrella brand concept as Wiener Zucker, country-specific sugar markers were introduced in the countries of Slovakia "Korunný Cukor", the Czech Republic "Korunní Cukr", Hungary "Koronás Cukor", Romania "Mărgăritar Zahăr" and Bulgaria "Zahira". The brand concept is based on recognizability by uniquely reflecting the common origin of the national sugar markers and adapts itself optimally to the conditions of the respective market. Adult synergies created a brand presence in Austria, Hungary, the Czech Republic, Slovakia, Romania and Bulgaria, which is unique in the sugar industry.

Sugar and its many forms

Presses are used to create the various sugar cube varieties and the so-called ‘Zuckerhut’. Grinding is used to make icing, powder and baking sugar. Caster sugar is particularly fine icing sugar which doesn’t form lumps and doesn’t melt even on warm pastries and cakes.  Besides sugar, gelling sugar also contains apple pectin, as a gelling aid, and citric acid. White and brown rock sugar is made from a top quality sugar solution by means of a slow crystallisation process.  Brown sugar is crystallised sugar improved with sugar cane syrup.  Fructose plays a role in calorie-controlled nutrition. Glucose is perfect for everyone who urgently needs extra energy. A wide range of sugar specialities are also made for the food processing industry.

Did you know that sugar can be kept for an almost indefinite period if stored appropriately? Exceptions apply to several special sugar varieties such as gelling sugar which also contains other ingredients besides sugar.